When should you post your Instagram story? The best time of day depends on your audience and your location. Many brands post at the same hour, but you may want to post at different times of the day. For example, if your target audience is located in Canada, you may want to post at 3 a.m. and see how it goes. Other brands post throughout the day, so it will depend on your audience’s location.
Posting on a weekend is a great option, but keep in mind that your audience is likely to scroll through their feed at a different time. Competition is lower and engagement is lower on a weekend. Also, the earlier you post your story, the more likely it is to be seen during the first IG scroll. Regardless of your audience, early posts have a better chance of being seen by more people than later posts.
Once you’ve selected the ideal day to post, you’ll want to start analyzing when you should publish your stories. In general, the best times for posting an Instagram story are between 9:00 a.m. and 4:00 p.m. on weekdays. For weekend posts, avoid posting between 6:00 a.m. and 9:00 p.m. If you’re unsure of the best time to post your Instagram stories, consider using Later as your publishing tool. It allows you to see how many people have viewed your story and who’s engaged with it.