It’s tempting to try and save a few bucks by printing your product labels at home. But is it really worth it in the long run? By DIYing your labels, you’ll miss out on important benefits like design consistency, brand recognition and quality control. You’ll also need to invest in the necessary equipment and software and maintain an up-to-date library of label templates. But before you make your decision, let’s take a more detailed look at DIY label printing:
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1. Time-Consuming
DIY label printing is a very time-consuming process. Even if you have the right software and equipment, it can still be difficult to get your labels printed correctly. And if you don’t have the proper tools, it may take even longer to create custom labels that are on-brand and look professional.
2. Design and Graphics Software
To create attractive, professional-looking labels, you’ll need to invest in the right design and graphics software. Not only can these programs be expensive, but it can also take time to learn how to use them properly. However, do not underestimate free online tools like Graphic and Canva. If you are after templates, these tools can be absolute goldmines.
3. Formatting
Even if you have access to the proper tools, you’ll still need to format your labels correctly. This includes making sure that all the text is aligned properly, placing images in the right spots, creating the right cut line for die cut labels and making your file print ready. If you have no previous experience, this can be a tricky task.
4. Quality
When you print your own product labels, you run the risk of ending up with low-quality labels that look cheap and unprofessional. This does not need to be indicative of your abilities at all. High-quality materials are just harder to find when you are looking to order for yourself only. Low-quality materials can be particularly detrimental to your product if it needs weather-resistant or waterproof labels.
5. Brand Identity
Creating a cohesive brand identity is difficult when you DIY your product labels. This is because you need to carefully consider the colours, fonts, and images that you use. If any of these elements are off-brand or inconsistent, they can be very noticeable and can damage your company’s image. In order to create a successful brand identity, it’s best to leave the design work to professionals who have experience in this area.
6. Mistakes
If you make a mistake when printing your own product labels, it can be expensive and time-consuming to fix them. This is not only because you’ll need to reprint the labels, but also because if they don’t meet regulatory requirements or industry standards, they may not even be accepted.
In conclusion, DIYing your product labels may seem like a time-saving shortcut initially, but it could end up costing you more money and time in the long run. Investing in professional label printing services is an investment that will pay dividends in
