Is social media marketing expensive? That depends on your needs. A full service agency can handle multiple accounts and give you an excellent return on your investment. You can also save on employee expenses by hiring a social media manager. Social media managers are often flexible and able to handle multiple accounts. If you don’t need full-service marketing, hire an agency to manage your social media accounts for you. It’s also possible to write off their expenses.
Some companies spend more than others, but Facebook ads are an excellent way to reach a wider audience and convert more customers. Other companies spend more on highly organised campaigns and creatives to stand out from the competition. Social ad spending is expected to occupy 29.7% of the UK’s ad spending by 2020, surpassing broadcast TV. Whether it’s Facebook or Instagram, the price tag depends on your needs and the platform you’re using.
To find the most affordable social media marketing agency, you’ll need to compare services and packages. Prices vary greatly between agencies, and don’t reflect industry standards. Shop around and hire a company with a solid reputation. And while some platforms are free, others require a monthly fee. Regardless of whether they’re free or paid, it’s a good idea to get a quote before you sign any contracts.