How To Make a Good Reel Video: What Has to Be Done?

Creating a great video can be daunting. After all, when laying out your footage and making an engaging video that will catch the viewer’s eye, there are many things to consider. Luckily, with some planning and research, you’ll soon discover that making a good video isn’t nearly as difficult as you think. Here are a few tips to create the best reel video possible, one that accurately represents who you are and what your company does.

Before starting your project, you need to ask yourself some important questions: Who is this video’s target audience? What message do they need to hear? How will they watch it? What types of footage should be used? Answering these questions will help you narrow down your options, making your project much more manageable.

What To Include in a Reel Video

Creating a reel video for your business is similar to producing a movie. You’re not just trying to tell the story of your business, you want to communicate who you are and what sets you apart from the competition. If your reel is too generic and lacks any personality, you might do more harm than good. You also don’t want to include too much footage or risk your video being too long or too wordy. When choosing the specific visuals you’ll use in your reel, keep in mind the audience you’re trying to reach.

What To Exclude From a Reel

You want your reel to be a concise representation of who you are and what your company does, but you don’t want to include everything. If you are too explicit and talk about every aspect of your company, you’ll confuse the viewer and lose their attention. Besides, there’s no need to overload the viewer. They just need to know what it is you do. To make it clear, you need to focus on the most critical aspects of your business.

Frame Your Action From Key Angles

If you include videos in your reel, you should frame your action from key angles. This will help viewers follow your narrative and visualize what’s happening throughout your video. If possible, choose a studio or location where you can use several different angles to include shots from various perspectives and key events from multiple camera angles.

This will not only add more depth and dimension to your video by including different perspectives, but it will also help to prevent your video from feeling cluttered and overburdened with too much information. If your content feels too crowded and overwritten, the viewer will lose interest and likely click away before they can even give your video a fair chance.

Use the Best Video Editing Software

When creating a reel video, you’ll likely want to include several types of footage. You may also want to create some transitional visuals to help smooth out your video and create a more seamless flow between scenes. As such, using the right video editing software for a reel video is essential.

While many free video editing software tools are available online, most are too basic or too advanced for the average person to use easily. You can get professional help editing your reels; visit: https://becreatives.co/the-reel-deal-video-editing/ to get your reels worked on for you.


Creating a good reel video is not as complicated as it might seem. You need to consider who your target audience is, what message they need to hear, and how they will watch. Once you have this information, creating a good reel video will be much easier than you think.

One final tip to keep in mind when making a good reel video is to stay focused. Don’t go overboard and try to include too much footage or spend too much time editing your videos.


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